Faculty Handbook

Endorsements, Sponsorship, and Advertising

Last updated: 7/2/2024

III. UNIVERSITY POLICIES (Cont.)

As a publicly supported institution of higher education, Michigan State University must be operated in the public trust. Each unit of the University and every University employee is responsible for protecting the integrity of the name of the University. The following policy governs endorsement of non-university entities, products, platforms or services by the University and its employees and the granting of Sponsorship and Advertising rights to non-university entities. All Michigan State University employees and units should be mindful of the significant value non-university entities receive from the exposure and association with the University that a connection provides.

The University recognizes many of its activities provide potential sources of revenue through legitimate and worthwhile opportunities for Sponsorships, Advertising and recognition of non-university entities and their products and services. While this revenue can be beneficial to the University community and, in turn, the State of Michigan, the University’s reputation and image are paramount and must be protected.

Please review the full policy at the University Policies website: https://u.policies.msu.edu/doctract/documentportal/08DC8A10C52D2A3FA0691804E789CAA8?slu=08DCC85AB0F4AF54559465DC79944094. 

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